Performance Marketing

Make Me Local (MML) is a UK-based digital marketing agency, established in 2013, with a team of 60 people across UK, Romania, India and south-east Asia. They wanted to establish a remote SEO and Copywriting team that could service their client base of small-medium sized UK businesses. They identified India as their preferred location due to its large talent pool and affordability.

Building a Search team from scratch

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The key to getting started…

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We started working with MML in July 2023, and first sourced and hired an experienced SEO Lead. When building a team from scratch, it is a great idea to invest up-front and hire the future team lead first – so they can contribute to the hiring of the rest of the team.

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Scaling up…fast!

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Over the next three months, we hired four Senior SEO Executives and three Senior Copywriters, people with 5+ years’ experience, who quickly got to work delivering for MML’s clients.

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Stabilisation

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Six months on, we’ve built a 23-person strong SEO and Copywriting team for MML. This team has an effective organisational hierarchy and efficient working processes, and is delivering results for MML clients.

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