SEO copywriting is the practice of penning down content in a way that ranks highly on search engines but at the same time captivates the interest and informs the readers. SEO Copywriters use keywords for strategic insertion into content, which helps to drive traffic and conversions. When outsourced to India, SEO copywriting work comes without compromising on quality due to lower costs of labour. Copywriters in India are very efficient, fluent in English, and trained in the current global marketing trends, producing highly researched quality content and delivering it on time for businesses to get the maximum possible return on investment. For maximum ROI, hire a complete performance marketing team consisting of SEO expert and marketing executive.
Hiring a SEO Copywriter should be quick and affordable. At Black Piano, we work with you to find, hire and manage top talent from India, costing just £556 per month for executive roles. You can enjoy huge savings of up to 72% compared to £2,292 in the UK.
How do we do it? India’s large educated population, lower cost of living and favourable exchange rates make it easy to hire great people affordably. UK hiring costs are soaring, and with increases to minimum wage and Employers National Insurance (NICs), offshoring with Black Piano is the smartest way to control costs and protect margin.
We manage everything, from recruitment to payroll, compliance to HR, so you can focus on growing your business while keeping costs low and profits high. Partnering with Black Piano will revolutionise your bottom line so you can get back to enjoying or re-investing your hard-earned profits.
A good Copywriter produces SEO material that can be read by both search engines and humans. After proper research on relevant keywords, a Copywriter integrates these keywords into the content for optimum ranking on search engine results pages. This increased visibility makes it possible for your potential customers to find your business organically. Aside from that, SEO Copywriters are also into improving meta descriptions, title tags, and heading structures critical components of search engine algorithms. They can optimise every content practically and write naturally appealing content free from keyword stuffing-compliance with search engine guidelines. Therefore, the SEO Copywriter improves the ranking of the site on search engines and drives traffic to your website which increases chances of lead generation, sales and lifetime growth.
A well-qualified SEO Copywriter can give due importance to user experience without paying much attention to keyword optimisation. He does this by generally putting an intuitive structure in the copy that helps to read and understand easily. As said before, this encourages more reading time on the site and reduces bounce rates, with an overall enhancement in engagement, which would hardly be delivered by another quality writer. The SEO Copywriter knows the importance of tone and intended message and adjusts his copy in line with the defined voice of the brand. This then provides value, answers user intent, and creates a positive experience for building readers' trust. More satisfaction of user means higher chances for coming back, definitely more conversions, and secured brand loyalty.
SEO Copywriters are the most effective channel in bringing organic traffic to the website. With effective keyword research, they know what to say to people so that your content can be optimised according to them. Unlike paid advertising, which requires continuous funding to keep traffic pouring to your site, optimised content saves in terms of driving organic traffic as it accrues over time. Good articles or landing pages will keep bringing new visitors over the months, even years, after their publication. SEO Copywriters build this strong digital presence by creating valuable, sharable material, including blog posts, articles, and guides. This ensures a healthy flow of organic traffic and minimises dependency on ads that may prove costly in some situations.
High-quality content research makes your brand authoritative in its industry. An SEO Copywriter writes useful content to educate, inform, and solve the problems of your audience, proving expertise and credibility. Such as detailed blog posts, case studies, or informative guides, this type of content sets you up as someone people trust in the industry. As your audience keeps turning to your insights, their trust in your brand will make them loyal to it. Besides, authoritative content links to other credible sites, adding to your rankings on the search engines. Continuous helpful and engaging stuff, therefore, builds a reputation for you in the market using the services of an SEO Copywriter.
SEO Copywriters create content that ranks well on search engines while engaging readers. They optimise articles, blogs, and web copy with targeted keywords, meta descriptions, and relevant content. By balancing creativity with SEO techniques, they attract traffic, improve visibility, and drive conversions for businesses.
SEO Copywriters boost your online presence by creating keyword-rich, high-quality content that ranks on search engines. They help attract organic traffic, improve click-through rates, and increase conversions. Their content ensures your brand engages audiences, communicates value effectively, and outranks competitors, leading to business growth.
Review portfolios for writing quality, keyword optimisation, and proven results. To simplify the hiring and managing process, connect with us. We will understand your requirements and find a Copywriter that aligns with your goals and brand voice. We find-hire-manage so that you can focus on bigger projects. If you want to hire the best talent within your budget- Connect with Black Piano!
SEO Copywriters typically have backgrounds in Marketing, English, or Communications. Certificates in SEO, writing and marketing can be added assets.
We quickly find top talent for your business and employ them on your behalf, but they still work solely for you! We do all the extra admin that comes along with recruitment and employment, such as supplying laptops, managing payroll and handling HR responsibilities. We told you we're awesome.
We quickly and effortlessly find top SEO copywriting talent to suit your business needs. Through our wide network and recruitment expertise, we can source talented individuals who match your goals. Be it content creators for blogs, website content, or digital campaigns; we will get you the best and most results-driven talent. You for the business; we for the right people.
As the designated Employer of Record (EoR) for your SEO copywriting talent, we alleviate the stress of hiring. You retain complete control over their work while we tackle contracts, onboarding, and compliance. With our straightforward process, we ensure that the new hires integrate well with your team, so you can benefit from productive and efficient talent without the hassle of following through with the hiring process.
We take care of every little administrative detail so that your SEO copywriting talent can focus on delivering results. From payroll management and tax compliance to providing necessary equipment, laptops included, we have it all covered. We also handle HR responsibilities, leave tracking, benefits and support making the employment hassle-free. With us taking care of your backend, you can truly maximise productivity and focus on achieving your business goals.
SEO can’t be done by one person, it requires a team consisting of SEO Expert, Marketing Executive and Copywriter to implement strategies.
Copywriting is part of SEO, they are parallel to each other.
If you aren’t satisfied with the Copywriter, we will replace them for you within a week.
Remote hiring is simplified with Black Piano, just tell us what you need, and we will manage the rest.
We have a dedicated HR team that will manage the payroll and HR duties of your remote SEO Copywriter.